Experience-Driven Transformation
While
many digital transformations are tech-driven, Isobar practices an experience-driven transformation
approach that is rooted in user research. We apply behavioral research methods and ethnographic tools to
define the customer archetypes, which ultimately shapes the future state experiences and touchpoints.
With this strategic framework, Isobar’s experience design team works in tandem with agile engineering
teams to design, build and test interfaces and features from inception to minimum viable product. We
infuse modern design principles and use experience measurement tools to gauge impact and determine
effectiveness.
Delivering Mission Success
We’ve
been hired by some of the world’s most recognized brands as well as high-profile government partners
because we understand how to design immersive experiences and get the most out of technologies and
platforms.